Setup for beauty & treatment businesses.

Nails, lashes, brows, aesthetics, skin and hair — the technical skill is the easy part. The money tends to leak in the gaps around it: no-shows, unclear pricing, and bookings scattered across your DMs.

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Common gaps

Where these setups usually leak.

The skill is rarely the problem. It's the commercial setup around it — and in this line of work, the leaks tend to show up in the same places.

No-shows and last-minute cancellations quietly eat your week, because nothing holds the slot.

Prices sit in your head or an old story highlight, so quoting isn't consistent.

Bookings happen across DMs, comments and texts — easy to miss, hard to track.

New clients arrive with no patch test, consultation or expectations set.

Rebooking is left to chance instead of prompted at the chair.

The decisions that matter

Commercial calls we help you make.

These are the specific decisions that make or break the setup for this kind of business. We work through them with you, then build around the answers.

Menu & average spend

A clear treatment menu with add-ons, priced so your average booking value actually pays for your time.

Deposits & no-show rules

A deposit or booking fee and a cancellation window that protect the slot without scaring people off.

Patch tests & consults

Where a treatment needs a patch test or consultation, it's built into booking — not remembered on the day.

Aftercare & rebooking

Aftercare notes sent automatically, and a rebooking prompt so regulars don't drift.

One booking route

A single place to book that syncs your diary, instead of five inboxes.

A real example

How this looked for one owner.

The Beauty Business

Starting point: Preparing to launch properly, with the customer-facing setup still to assemble.
What was getting in the way: Too many moving parts before launch, with no clear order to tackle them.
What StartSorted changed: A menu with average-value logic, booking and payment set up, policies written, and a launch-readiness checklist worked through.
The finished customer journey: Service selected from a clear menu → booked with a deposit → confirmation and prep note sent → treatment delivered → follow-up and rebooking prompt.
At handover: A tested route from service selection through booking and payment to the first appointment.

Based on a real client setup. Name and identifying details have been changed for privacy.

Questions

Common questions in this trade.

Do I need to take deposits?

Not necessarily — but if no-shows are hurting you, a small deposit or booking fee is the most direct fix. We'll set an amount and a cancellation window that suit your treatments and your area.

Can you work with the booking app I already use?

Usually yes. If your booking tool works, we keep it and connect it into a clean journey. If it's causing problems, we'll say so and suggest a better fit.

How do you handle patch tests and consultations?

We build them into the booking step for the treatments that need them, with the right timing and a consent record — so you're covered and clients know what to expect.

I'm mobile, not in a salon. Does that change things?

Only the details — travel, timing and first-visit information. The principles are the same; we shape the booking and pricing around how you actually work.

Sound like your business?

A short setup call is the quickest way to work out which of these gaps are costing you — and the order to fix them in.

Talk through your setup See examples